Conventions can be chaotic. Everyone’s usually hustling from one break out session to another. The energy can be mixed depending on the alcohol of choice. And no one’s ever spared from a bold coffee stain, caused mainly from eating, speaking and shaking hands all at the same time. But at the International Franchise Association convention (IFA), something was different. And we think it was the people.
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In the early stages of franchising, new brands tend to make the common mistake of relying on new franchise owners to educate and market for themselves to later see disappointing sales performance. Manuals are created and in-person training programs seem all of a sudden ineffective. Common symptoms include inconsistencies in brand management, sales training and conversion, in addition to customer experience. A simple solution for any franchise model wanting more control, consistency and flawless execution is video.
5 min read
If you’re part of the CP Video Network, you’re probably super excited about sharing the videos we made to help promote your business. But please, hold off and think carefully about how to do this before posting anything. A critical part of your video marketing success partially depends on how you use social media. That’s why we’re compelled to share a few tips before you start sharing videos online. To be brief, we put together a few details you should consider before and after you post on Facebook.