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6 min read

Using Videos For Conventions & Trade Shows

By Claudine Baugh on 8/31/22 12:18 PM

Video displays are essential for making a big impact on audiences at conventions and trade shows. Whether your company is hosting the event or showcasing products and services via a booth, using dynamic and colorful visual content is a surefire way to not only grab attention but also energize conventioneers.

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5 min read

Programmatic Video and Franchise Development

By Claudine Baugh on 4/12/22 1:10 PM

Marketers are always looking for effective ways to connect with audiences on a deeper level. Video advertising is a powerful yet personal way to communicate your brand with prospects while informing and educating them about what you can portray - is an opportunity of a lifetime. 

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11 min read

How Can Video Marketing Influence Credibility & Trust in Your Sales Process

By Emmanuel Trenche on 2/15/22 5:30 PM

Over the years, we’ve noticed that franchise conventions are a gold mine for knowing what works and what doesn’t in terms of franchise marketing and lead conversion. There’s nothing more gratifying to a marketer (especially us at Trifactor) than stopping a franchisee in their tracks to uncover how their journey to franchising came about. 

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4 min read

Our Takeaways from IFA and Everything Loved

By Emmanuel Trenche on 2/19/20 3:50 PM

Conventions can be chaotic. Everyone’s usually hustling from one break out session to another. The energy can be mixed depending on the alcohol of choice. And no one’s ever spared from a bold coffee stain, caused mainly from eating, speaking and shaking hands all at the same time. But at the International Franchise Association convention (IFA), something was different. And we think it was the people. 

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5 min read

How to Grow Your Franchise Business with Strategic Video Production

By Sofia Galiano on 3/8/19 12:20 PM

In the early stages of franchising, new brands tend to make the common mistake of relying on new franchise owners to educate and market for themselves to later see disappointing sales performance. Manuals are created and in-person training programs seem all of a sudden ineffective. Common symptoms include inconsistencies in brand management, sales training and conversion, in addition to customer experience. A simple solution for any franchise model wanting more control, consistency and flawless execution is video.

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