When it comes to promoting your business and staying competitive, digital PR is an essential strategy in every marketing director's toolkit. Understanding all the different elements of digital PR and how it differs from traditional public relations will help you develop an efficient and effective marketing strategy that gets you real results.
Sara Whitford

Recent Posts
4 min read
How Can Digital PR Improve Your Marketing Efforts
By Sara Whitford on 3/5/20 8:00 AM
3 min read
Why Your Company Should Be Using the Flywheel
By Sara Whitford on 2/25/20 11:16 AM
If you're a marketer, you probably rely on a well-designed sales funnel, which is great and still applicable to digital marketing. But today, many companies are shifting gears and moving towards a flywheel model for a simple reason...
4 min read
How AI Is Revolutionizing Digital Marketing
By Sara Whitford on 2/21/20 1:40 PM
It's no secret that artificial intelligence is reshaping technology in all industries, including the digital marketing world. With ever-evolving algorithms that are becoming more and more nuanced and intelligent, AI has the ability to improve the efficiency of operations, including more targeted marketing and a clear understanding of the customer journey.
3 min read
Top Video Marketing Trends for 2020
By Sara Whitford on 1/28/20 2:49 PM
It's the beginning of a new year, which means out with the old and in with the new. But when it comes to video marketing in 2020, the forecast calls for the revamping of tried-and-true strategies and a healthy dose of innovation.