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4 min read

How User Experience Creates Roadblocks in the Buying Process

By Creative Team on 2/12/21 9:00 AM

In the world of e-commerce, the buying process can be complicated and tricky. In the digital age, there are so many steps from a customer’s initial discovery of a product, to the final checkout, and a thousand experiences along the way that can influence their decision to purchase.

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5 min read

3 Ways a Video-Centric Strategy Makes Your Business Customer-Centric

By Creative Team on 9/2/20 8:00 AM

It’s 3 a.m. You’re asleep, but some of your customers are wide awake. They have questions, and they’re searching your website for answers. Scrolling through pages of text or having to wait to speak with you during your business hours could be an inconvenience when time is of the essence. Unlike many segments of your business, your company’s customer experience isn’t limited to set hours of operation. It’s ongoing and delivered to customers each time they interact with your brand. This includes visiting your website and social media pages—two of the most important customer touchpoints in today’s digital economy. 

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5 min read

Ways to Get to Know your Customer in the Digital Era

By Jakob Muller on 6/12/20 3:30 PM

No successful business owner has ever said “I wish I knew less about my customers”, when customers are the lifeblood of any business. Despite the challenges of this social distancing era, there are a myriad of ways to understand and connect with current and potential clients in ways that can help your business grow.

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3 min read

Why Your Company Should Be Using the Flywheel

By Sara Whitford on 2/25/20 11:16 AM

If you're a marketer, you probably rely on a well-designed sales funnel, which is great and still applicable to digital marketing. But today, many companies are shifting gears and moving towards a flywheel model for a simple reason...

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4 min read

How AI Is Revolutionizing Digital Marketing

By Sara Whitford on 2/21/20 1:40 PM

It's no secret that artificial intelligence is reshaping technology in all industries, including the digital marketing world. With ever-evolving algorithms that are becoming more and more nuanced and intelligent, AI has the ability to improve the efficiency of operations, including more targeted marketing and a clear understanding of the customer journey. 

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