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7 min read

The Importance and Process of Developing Accessible Video

By Claudine Baugh on 7/29/22 4:53 PM

Accessible video is often an overlooked part of video production, but if considered at the initial stages of your video-making process can offer everyone an equally satisfying viewing experience. 

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11 min read

How Can Video Marketing Influence Credibility & Trust in Your Sales Process

By Emmanuel Trenche on 2/15/22 5:30 PM

Over the years, we’ve noticed that franchise conventions are a gold mine for knowing what works and what doesn’t in terms of franchise marketing and lead conversion. There’s nothing more gratifying to a marketer (especially us at Trifactor) than stopping a franchisee in their tracks to uncover how their journey to franchising came about. 

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4 min read

How Snapchat’s User Research Impacts Video Trends

By Creative Team on 3/31/21 9:00 AM

When it comes to app developers and user data reports, marketers usually look to the go-to giants of the social realm: Facebook, Instagram, and Twitter. The findings these platforms share with the world are incredibly helpful when formulating strategies and gaining insights into what’s trending among users. But some incredibly interesting findings emerged from what may be an unexpected source: Snapchat.        

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5 min read

Ways to Get to Know your Customer in the Digital Era

By Jakob Muller on 6/12/20 3:30 PM

No successful business owner has ever said “I wish I knew less about my customers”, when customers are the lifeblood of any business. Despite the challenges of this social distancing era, there are a myriad of ways to understand and connect with current and potential clients in ways that can help your business grow.

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4 min read

How TikTok Is Redefining Digital Marketing

By Jakob Muller on 5/29/20 4:30 PM

One of the most popular social media apps on the planet right now is TikTok. If you know anyone under the age of 25, most likely they are glued to their phones throughout the day scrolling through TikTok. Kids all over are making and consuming TikTok videos. What people don’t know is that TikTok is emerging as a useful tool for digital marketing. With TikTok attracting a larger and larger audience, companies and brands can benefit from it in a multitude of ways.

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