Video remains the most versatile and impactful digital tool in advertising and promotion. Similarly, it is the most effective tool to implement in a recruitment marketing strategy. This is especially the case for appealing to Millennial and Gen Z professionals. A study by Google found that 1 in 2 Millennials and Gen Z's have claimed “They don’t know how they’d get through life without video.” With that said, it’s evident that video needs to be a part of your recruitment marketing strategy in 2023 and beyond. 

There are tons of reasons why companies should implement video into their marketing and sales strategies. For one, they can leverage video marketing to build stronger connections with prospects. Doing so requires a specific catalog of videos at different stages of the marketing and sales funnel, and of course, the creation of some pretty impressive visuals.

As businesses head into the competitive 2023 B2B marketing landscape, establishing a solid thought leadership strategy with video can help position a brand as a reputable and trustworthy choice among the pack. By utilizing LinkedIn and similar platforms, a well-executed thought leadership video can increase engagement, traffic, and exposure of company leaders and certainly lead to new business opportunities.

Netflix recently launched its new ad-supported streaming plan in the US in early November, 2022. With around 225 million subscribers worldwide, the California-based company will significantly give rise to advertising video-on-demand (AVOD) viewership. Disney+ is also gearing up to launch its cheaper ad-supported tier come December 8, with hopes of reaching 230 million to 260 million subscribers by 2024, as per The Verge.

Now that Google Business Profile has added the use of video to its platform, businesses can boost their local SEO with an engaging video on their location profile. Utilizing this updated feature you can position your brand in a league of its own, let it stand out in mobile search, and ultimately attract more customers.