Video displays are essential for making a big impact on audiences at conventions and trade shows. Whether your company is hosting the event or showcasing products and services via a booth, using dynamic and colorful visual content is a surefire way to not only grab attention but also energize conventioneers.

Marketers are always looking for effective ways to connect with audiences on a deeper level. Video advertising is a powerful yet personal way to communicate your brand with prospects while informing and educating them about what you can portray - is an opportunity of a lifetime. 

Over the years, we’ve noticed that franchise conventions are a gold mine for knowing what works and what doesn’t in terms of franchise marketing and lead conversion. There’s nothing more gratifying to a marketer (especially us at Trifactor) than stopping a franchisee in their tracks to uncover how their journey to franchising came about. 

How can a video-centric approach to content save you money? Incorporating video can drive sales, streamline internal operations, and capture online attention.

In the world of e-commerce, the buying process can be complicated and tricky. In the digital age, there are so many steps from a customer’s initial discovery of a product, to the final checkout, and a thousand experiences along the way that can influence their decision to purchase.