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6 min read

Using Videos For Conventions & Trade Shows

By Claudine Baugh on 8/31/22 12:18 PM

Video displays are essential for making a big impact on audiences at conventions and trade shows. Whether your company is hosting the event or showcasing products and services via a booth, using dynamic and colorful visual content is a surefire way to not only grab attention but also energize conventioneers.

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5 min read

Programmatic Video and Franchise Development

By Claudine Baugh on 4/12/22 1:10 PM

Marketers are always looking for effective ways to connect with audiences on a deeper level. Video advertising is a powerful yet personal way to communicate your brand with prospects while informing and educating them about what you can portray - is an opportunity of a lifetime. 

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11 min read

How Can Video Marketing Influence Credibility & Trust in Your Sales Process

By Emmanuel Trenche on 2/15/22 5:30 PM

Over the years, we’ve noticed that franchise conventions are a gold mine for knowing what works and what doesn’t in terms of franchise marketing and lead conversion. There’s nothing more gratifying to a marketer (especially us at Trifactor) than stopping a franchisee in their tracks to uncover how their journey to franchising came about. 

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4 min read

How User Experience Creates Roadblocks in the Buying Process

By Creative Team on 2/12/21 9:00 AM

In the world of e-commerce, the buying process can be complicated and tricky. In the digital age, there are so many steps from a customer’s initial discovery of a product, to the final checkout, and a thousand experiences along the way that can influence their decision to purchase.

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5 min read

3 Ways a Video-Centric Strategy Makes Your Business Customer-Centric

By Creative Team on 9/2/20 8:00 AM

It’s 3 a.m. You’re asleep, but some of your customers are wide awake. They have questions, and they’re searching your website for answers. Scrolling through pages of text or having to wait to speak with you during your business hours could be an inconvenience when time is of the essence. Unlike many segments of your business, your company’s customer experience isn’t limited to set hours of operation. It’s ongoing and delivered to customers each time they interact with your brand. This includes visiting your website and social media pages—two of the most important customer touchpoints in today’s digital economy. 

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