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4 min read

How User Experience Creates Roadblocks in the Buying Process

By Creative Team on 2/12/21 9:00 AM

In the world of e-commerce, the buying process can be complicated and tricky. In the digital age, there are so many steps from a customer’s initial discovery of a product, to the final checkout, and a thousand experiences along the way that can influence their decision to purchase.

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5 min read

3 Ways a Video-Centric Strategy Makes Your Business Customer-Centric

By Creative Team on 9/2/20 8:00 AM

It’s 3 a.m. You’re asleep, but some of your customers are wide awake. They have questions, and they’re searching your website for answers. Scrolling through pages of text or having to wait to speak with you during your business hours could be an inconvenience when time is of the essence. Unlike many segments of your business, your company’s customer experience isn’t limited to set hours of operation. It’s ongoing and delivered to customers each time they interact with your brand. This includes visiting your website and social media pages—two of the most important customer touchpoints in today’s digital economy. 

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5 min read

Launching a Paid Search Campaign? Here's How to Start

By Jennifer Pellerito on 8/14/20 8:30 AM

You’ve likely heard of paid search or may already be familiar with it by now. Many businesses may have waited to add paid search to their marketing strategy before, viewing it as an option that could come later. But with people spending most of their time at home and online—consuming media, researching, browsing and shopping—, well, paid search is now a must.

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5 min read

What Does Video Mean for Your Business Post COVID-19?

By Emmanuel Trenche on 4/29/20 4:00 PM

I was the MarComm exec who treated video as an afterthought to an edgy marketing idea. I saw it as a “better way to communicate” when I “absolutely needed it.”

What I didn’t know is that my relationship with video was one-sided. 

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5 min read

Best Videos to Improve Your Sales Process

By Jennifer Pellerito on 4/13/20 7:40 PM

There are many ways to reach customers online, but most marketers agree that video marketing is one of the most effective ways to improve your sales process. 

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