<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=231677811492790&amp;ev=PageView&amp;noscript=1">
5 min read

Launching a Paid Search Campaign? Here's How to Start

By Jennifer Pellerito on 8/14/20 8:30 AM

You’ve likely heard of paid search or may already be familiar with it by now. Many businesses may have waited to add paid search to their marketing strategy before, viewing it as an option that could come later. But with people spending most of their time at home and online—consuming media, researching, browsing and shopping—, well, paid search is now a must.

Continue Reading
5 min read

What Does Video Mean for Your Business Post COVID-19?

By Emmanuel Trenche on 4/29/20 4:00 PM

I was the MarComm exec who treated video as an afterthought to an edgy marketing idea. I saw it as a “better way to communicate” when I “absolutely needed it.”

What I didn’t know is that my relationship with video was one-sided. 

Continue Reading
5 min read

Best Videos to Improve Your Sales Process

By Jennifer Pellerito on 4/13/20 7:40 PM

There are many ways to reach customers online, but most marketers agree that video marketing is one of the most effective ways to improve your sales process. 

Continue Reading
3 min read

How Lead Nurturing Boosts Your Business Sales

By Lydia Mattern on 2/6/20 9:30 AM

Meet Alex—she recently visited your website and, due to your stellar inbound marketing strategies, felt intrigued and became interested in learning more about your products and services. When a banner popped up asking if she’d like to sign up for exclusive content, she couldn’t resist and voluntarily gave you her name and email address. Without knowing it, she became a qualified lead. One you can now nurture and convert to a sale.

Continue Reading
4 min read

Plan Your 2020 Inbound Marketing Strategy

By Maria Aponte on 1/16/20 2:23 PM

The moment has come for us marketers to thoroughly plan out the objectives and strategies that will guide us over the next twelve months. We all know that consumers are growing increasingly skeptical of traditional marketing attempts and that, regardless of the nature of our business, we are facing a better informed and more demanding market.

Continue Reading

Sign up for updates.