It's no secret that artificial intelligence is reshaping technology in all industries, including the digital marketing world. With ever-evolving algorithms that are becoming more and more nuanced and intelligent, AI has the ability to improve the efficiency of operations, including more targeted marketing and a clear understanding of the customer journey. 

Meet Alex—she recently visited your website and, due to your stellar inbound marketing strategies, felt intrigued and became interested in learning more about your products and services. When a banner popped up asking if she’d like to sign up for exclusive content, she couldn’t resist and voluntarily gave you her name and email address. Without knowing it, she became a qualified lead. One you can now nurture and convert to a sale.

Businesses today, no matter the product or service they sell, have essentially become e-commerce. Buying and selling products over the Internet is increasingly commonplace and the need to be seen online has ramped up marketing competition like never before.

Imagine looking for a solution online to later find there's maybe one company with a potential fix. You're not entirely sure at first glance because their website copy is vague and confusing.

The way you publish your content is key when considering digital and online advertising. For instance, filming an interview horizontally and publishing it on your Instagram feed may not be the most effective way of displaying your video. That is because your video will provide a low quality user experience, which is not a winning digital marketing strategy. In fact, creating and formatting digital content for vertical view has been the growing trend for content & digital marketers looking to grow their presence online.