Looking for more ways to add short-form videos to your business? You are not alone. Short-form videos are increasing in popularity and have revolutionized the franchise industry. From enhancing brand recognition and engagement, driving sales and fostering community, and utilizing platform-specific strategies, short-form video has become a game-changer for franchises in the digital realm. Platforms such as Instagram, Facebook, Youtube, and even LinkedIn can help drive awareness and engagement and serve as powerful tools to grow your user base and better target your audience.
7 min read
4 min read
When it comes to app developers and user data reports, marketers usually look to the go-to giants of the social realm: Facebook, Instagram, and Twitter. The findings these platforms share with the world are incredibly helpful when formulating strategies and gaining insights into what’s trending among users. But some incredibly interesting findings emerged from what may be an unexpected source: Snapchat.
4 min read
The way you publish your content is key when considering digital and online advertising. For instance, filming an interview horizontally and publishing it on your Instagram feed may not be the most effective way of displaying your video. That is because your video will provide a low quality user experience, which is not a winning digital marketing strategy. In fact, creating and formatting digital content for vertical view has been the growing trend for content & digital marketers looking to grow their presence online.
5 min read
If you’re part of our Video Networks, you’re probably super excited about sharing the videos we made to help promote your business. But please, hold off and think carefully about how to do this before posting anything. A critical part of your video marketing success partially depends on how you use social media. That’s why we’re compelled to share a few tips before you start sharing videos online. To be brief, we put together a few details you should consider before and after you post on Facebook.