I was the MarComm exec who treated video as an afterthought to an edgy marketing idea. I saw it as a “better way to communicate” when I “absolutely needed it.”

What I didn’t know is that my relationship with video was one-sided. 

Conventions can be chaotic. Everyone’s usually hustling from one break out session to another. The energy can be mixed depending on the alcohol of choice. And no one’s ever spared from a bold coffee stain, caused mainly from eating, speaking and shaking hands all at the same time. But at the International Franchise Association convention (IFA), something was different. And we think it was the people. 

Did anyone see Apple’s keynote event announcing the new iPhone 11? Boy oh boy, what about that intro video? It's called "Wonderful Tools", and we couldn't agree more.

Imagine looking for a solution online to later find there's maybe one company with a potential fix. You're not entirely sure at first glance because their website copy is vague and confusing.

You’re probably looking for better ways to engage your clients and increase sales. If you’re familiar with digital marketing, you’ve already used email, cell phone photography, or even podcasts to deliver your message. We get it. You want to stand out and be heard.