You’ve decided you’re ready to jump on the video marketing train and try your hand at producing corporate videos. Great choice! Video marketing is currently one of the strongest ways to engage with your target audience. So where do you start?

Your customers love video. By now, business owners like you have likely heard that video marketing is one of the best ways to engage customers. In fact, a recent study conducted by HubSpot shows that video outperforms other types of content when it comes to capturing attention.

It's the beginning of a new year, which means out with the old and in with the new. But when it comes to video marketing in 2020, the forecast calls for the revamping of tried-and-true strategies and a healthy dose of innovation.

The moment has come for us marketers to thoroughly plan out the objectives and strategies that will guide us over the next twelve months. We all know that consumers are growing increasingly skeptical of traditional marketing attempts and that, regardless of the nature of our business, we are facing a better informed and more demanding market.

A lot has changed in the past few decades for everyone in the world of marketing. But the biggest change, by far, has to do with how people search, consume, and use information online.